You have entered the Creative Enterprise zone

Internationally renowned photographer Alec Soth, who works out of a studio on Raymond Avenue, unveiled a billboard on June 3 with a cropped image from a photo he took near Red Wing, Minn. The billboard—a collaborative effort of Forecast for Public Art, First + First and the Creative Enterprise Zone— sits on the Pirtek building across from the Dubliner Pub at Vandalia Street and University Avenue. It is the first of a series of public art pieces that will pop up on University to showcase the creative work happening in the Creative Enterprise Zone, the area of St. Anthony Park that straddles Raymond and University avenues. The photo is part of a collection called “Sleeping by the Mississippi.” The billboard will be up through June 30. Photos by Kristal Leebrick

Alec Soth as the billboard is unveiled.

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